Cheshire Private Travel

The Brief

Cheshire Private Travel was created by Danielle; a bright and personable independent travel agent who aims to provide a more personal touch when helping her customers book their next luxury break.

Looking to help launch her new travel business, Danielle approached us to assist her in creating a bespoke website focussed on her curated travel offering and individual services.

Being an independent travel agent, Danielle wanted to base her website around the personal touch that being a solo operator lends itself to. With many other reseller and independent agent websites out there, we really wanted to step into this market with a clean, focussed, luxury travel website fit for Danielle and her business.

The Solution

A website made for a solo operator needed to focus more on the individual rather than the business. For people to book with Danielle, we wanted to bring attention to Danielle herself, her travel expertise, and experiences.

The classic “About Us” page, typically meant for bringing personality to larger businesses was to become a personal story about Danielle and her processes. Inform visitors of the collaborative nature of her booking process, working with customers to tailor their holiday. And bring attention to her efforts to promote sustainable travel.

Destination pages evolved from the classic “Here’s what to expect about…” content to personal accounts of Danielles own travels to each location, and recommended hotels based on her experiences. Trusting in Danielle and her travel knowledge ensures the holiday you book with her will surely be unforgettable, further promoting the personal nature of the website.

We rounded out the website with a simple white/gold colour scheme, serif fonts, and crisp visual elements to provide that luxury feeling. This paired perfectly with the personal touch we aimed to build around.

The Result

The finished product was a website we were instantly proud of. Such a simple website in concept spoke volumes for Danielle and her business. In a sea of “[your name here] travel” websites, Cheshire Private Travel stands confidently in front.

Large imagery invoked that feeling of wanderlust to her selection of luxury locations. Bold serif fonts exuded a confidence and class visitors would immediately gravitate towards. And the minimal, yet classy colour scheme and overall design really tied the content together perfectly.

Pair this design with an easy-to-use, mobile responsive website packed with modern web design techniques resulted in a product that would remain leagues ahead of its competitors.

Danielle was super pleased with the website we put together for her. It became the perfect companion to assist in selling luxury itineraries to her growing client base.

Check out Cheshire Private Travel for yourself and let us know what you think.